Thursday, 24 December 2015


Before discussing SEO in deep let us first see, that what SEO stands for???
SEO stands for search engine optimisation, as the name suggests search engine optimisation means to optimise or modify the search engine so as to get the required results.

Let us define search engine optimisation.
Search engine optimisation is the process by which we can affect the visibility of the website or web search of a search engine as per our requirements. It should be noted that the site or web page which is placed on the top of the search results is probably the most viewed page. Search engine optimisation targets different kinds of results that could be image search, local search or any kind of video search.

Actually optimising a website may include editing its content. The more you keep updating and editing your website, the more search engine results get optimised as per your requirement. Many search engine optimizers also tend to use backlinks or hyperlinks in order to place their website as higher as possible in terms of ranking.


Search Engine Optimization (SEO) success factors actually work in combination. I mean to say that all the key factors should be top class in quality if you really want your website to be placed on a high rank. No single factor alone can improve your website ranking. If for example you give a 100% attractive HTML title to your content, but the main content is of low quality then you cannot get the desired results.

There are mainly 2 types of success factors related to Search Engine Optimization (SEO):


On the page success factors are actually those factors that are entirely under publisher’s own control.
It consists of certain factors that, is the content which the publisher is providing to the audience is genuine or not, Whether it is copied from any other address or not, whether the links which are provided by the publisher in his/her content is relevant or not??


Off the page success factors are those success factors that are not under publisher’s control. For an instance, some publishers try to be more relevant but, in general, they are not.
The search engine provides these success factors because they know very well that only publisher alone can not yield better results.

       There are a number of advantages of SEO. Some of  these benefits are:

*Brand Awareness also considered a big advantage of search engine optimisation. As if public gets more and more content to read about a particular brand or product, the public become more aware of it.

*Search engine optimisation helps the publisher to attract more and more readers and hence he got high traffic on his posts.

* Search engine also proved to be the benefit in terms of cost effectiveness as it aims to target that audience that is actually willing and active for your product and services.

These advantages typically make us understand that search engine optimisation is beneficial for the publisher as well as for the audience. In our next post, we will discuss various violations and ranking penalties.  Till then keep visiting our very own

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